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Research by Smurfit Kappa and Wine Intelligence found that Bag-in-Box wine attracted 3.7 million new consumers in France and the UK during the past 6 months.
October 28, 2020
By: Anthony Locicero
Copy editor, New York Post
There has been a surge in consumer demand for Bag-in-Box wines in the current year according to new data, partially caused by changing behaviors due to the COVID-19 pandemic. Research by Smurfit Kappa in collaboration with Wine Intelligence found that Bag-in-Box wine attracted 3.7 million new consumers in France and the UK during the past six months. The survey analyzed the behavior of monthly wine drinkers in France and the UK, who have increasingly moved to drink and entertaining...
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